Jon Bircher outlines seven recommendations to get the most from all company functions and ensure optimal brand planning. As more and more organisations have moved to cross-functional and cross ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a ...

Join us on Monday 18th March 2024 at 15:00 GMT / 16:00 CET / 10:00 EST as panel members explore the pivotal role of brand planning and brand management tools in the pharmaceutical industry and new ...

In today’s competitive beverage landscape, The Coca-Cola Company KO is leaning heavily into a premiumization strategy to ...

Kirkland's is undergoing a name to better reflect its transition to a mulitbrand retail operation through its partnership with Beyond.

How unified teams deliver results. During my first foray into marcomm leadership, every project seemed on fire. If the project was due at 3 p.m., the first draft was ready at 2 p.m., giving little ...

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