Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Drawing on its extensive technical expertise and insights gathered from years of focus on the fitness industry, RITFIT has ...

When faced with uncertain times, what strategies can a franchisor implement so that in adversity their franchise will not ...

Israel’s Eshbal Functional Food is on the cusp of striking another acquisition after signing a letter of intent to buy Gluten Free Nation.

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Chicken Salad Chick, the nation’s only fast-casual chicken salad restaurant concept, announced today the appointment of Ervin Hernandez as the brand’s newest director of marketing. In this role, ...

As drug development increasingly targets multiple indications, pharma companies must make strategic branding ...