Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Drawing on its extensive technical expertise and insights gathered from years of focus on the fitness industry, RITFIT has ...

When faced with uncertain times, what strategies can a franchisor implement so that in adversity their franchise will not ...

Israel’s Eshbal Functional Food is on the cusp of striking another acquisition after signing a letter of intent to buy Gluten Free Nation.

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Chicken Salad Chick, the nation’s only fast-casual chicken salad restaurant concept, announced today the appointment of Ervin Hernandez as the brand’s newest director of marketing. In this role, ...

As drug development increasingly targets multiple indications, pharma companies must make strategic branding ...

The principles that guide your personal decisions should extend to how you prioritize customer needs. I’ve found that ...

Stellantis is actively considering selling its luxury brand Maserati as it reevaluates its sprawling portfolio of 14 automotive brands. Two sources familiar with the matter say the automaker is ...

We position Pioneer as a brand that helps people upgrade their nutrition without compromising on ingredients, taste or values.” Pioneer’s marketing strategy is intentionally grassroots.

Inside the Strategy That Helped This TikToker’s Brand Make $1 Million in 8 Minutes By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all expectations ...