Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Drawing on its extensive technical expertise and insights gathered from years of focus on the fitness industry, RITFIT has ...

Israel’s Eshbal Functional Food is on the cusp of striking another acquisition after signing a letter of intent to buy Gluten Free Nation.

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Chicken Salad Chick, the nation’s only fast-casual chicken salad restaurant concept, announced today the appointment of Ervin Hernandez as the brand’s newest director of marketing. In this role, ...

As drug development increasingly targets multiple indications, pharma companies must make strategic branding ...

The principles that guide your personal decisions should extend to how you prioritize customer needs. I’ve found that ...

What Matters Most Visual branding is a strategic system, not just a logo; it communicates your identity effectively. Consistency across all brand elements builds trust and recognition; inconsistency ...

We position Pioneer as a brand that helps people upgrade their nutrition without compromising on ingredients, taste or values.” Pioneer’s marketing strategy is intentionally grassroots.

Hershey is doubling down on innovation in 2025, unveiling a bold product lineup and a transformed packaging strategy at this year’s Sweets & Snacks Expo The Hershey Company - one of the leading names ...

DOHA: The EY organization announces the expansion of EY-Parthenon, unifying the EY organization’s Strategy and Transactions service line under a single, distinctive sub-brand focused on creating ...

PepsiCo has appointed Mark Kirkham as Chief Marketing Officer (CMO) of its U.S. beverages division, effective 7 April 2025. His promotion comes as the company strengthens its focus on functional ...