In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy. The ...

AT&T ( No. 37 on the Fortune 500) illustrates how finance and marketing can work together to support business expansion. I sat down with Pascal Desroches, AT&T’s senior EVP and CFO, and Kellyn Smith ...