Root has successfully pivoted from a costly DTC model to a scalable, embedded insurance platform. Read why I assign a ...

Zeta Global Holdings posted 36% YoY revenue growth in Q1 to $264 million, marking its 15th straight beat-and-raise quarter.

Definition Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix ...

Tesla sent a marketing email to US subscribers announcing a 7-seat variant of the Model Y, although it's unclear whether this will be an LWB variant ...

In what it claims to be an industry-first, WPP Media this morning unveiled what it calls a "Large Marketing Model" capable of turning "trillions of data signals into predictive actionable ...

Watch as a rugged off-road 4x4 pick-up invites a sleek, city-suitable Mercedes-Benz sedan to the stage! A detailed look at these stunning diecast models that blend power and elegance. #DiecastCars ...

Marketing mix modeling (MMM) optimizes budget allocation and determines the return on advertising investment through market response analysis. MMM are vital tools to help marketers define their ...

Genuine Marketing Group Inc. (OTC: GMGZ) launches Carbon Intensity Pilot Program with Farmers and Cooperatives providing monetization models for land stewardship ...

Arima, the startup, allows users to run unrestricted models and conduct dynamic what-if scenario planning. The platform is powered by Synthetic Society, a privacy-by-design database that ...

ABSTRACT: Since the 1990s, business (B2B) marketing has been in debate, and marketers have been unable to agree on a B2B branding model. This paper is an analysis of the B2B marketing field and ...

MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics.