Former ByteDance exec’s startup generates complete brand campaigns from prompts, amasses 100K waitlist in five days Lovart ...

Analysts estimate that Fortune Brands will report an earnings per share (EPS) of $0.97. Fortune Brands bulls will hope to hear the company announce they've not only beaten that estimate, but also to ...

Ali Martín Filsoof is the founder of Design Dept, an LA-based creative studio specialising in brand strategy, design, and ...

Jones was announced as the new Associate Vice President and Executive Deputy Athletic Director for the Yellow Jackets on ...

The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok ...

In the UAE, premium isn’t the exception—it’s the baseline. And in a market like that, staying desirable is something even ...

Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.

When done well, a strong personal brand attracts job offers, and can lead to consulting or speaking opportunities.

Glico, a leading food manufacturer known for its iconic brand, Pocky, has announced the renewal of its strategic partnership with SM Cinema, signifying the second year of collaboration between one of ...

As younger drinkers shun traditional soda brands for gut-friendly alternatives, PepsiCo is hoping to lure them back with its ...

To enhance credibility, executives should embrace a "scarcity effect"—communicating infrequently but thoughtfully and ...