“Nigeria’s issue is not GMO. It is the lack of economic opportunity, absence of processing capacity, and no preservative technology,” he said. He described GMO use as a commercial and geopolitical ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

If we want to keep the brilliant, resilient marketers in this industry, we owe them more than impossible jobs with impossible ...

The 5 Cs of pricing include a number of aspects. Here we focus on channel members and how they influence companies pricing ...

This list aims to present a ranked selection of ten marketing entrepreneurs who have shown sustained success in the industry ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

UNIQLO partnered with PrsmX by Mobavenue to raise awareness about the new launch of the brand’s linen range for men and women ...

Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market ...