Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

“ GMOs are a marketing strategy to erode the national sovereignty of countries supposedly independent, ” he stated. Prof. Amua expressed concerns about the rise of GMO promotion at the institutional ...

The 5 Cs of pricing include a number of aspects. Here we focus on channel members and how they influence companies pricing ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

SaaS struggling to scale? Chrisley Ceme unveils a channel growth strategy for B2B tech firms, emphasizing segmentation, ...

UNIQLO partnered with PrsmX by Mobavenue to raise awareness about the new launch of the brand’s linen range for men and women ...

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market ...

TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance ...