With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

Small business owners are known as risk takers due to the passion and resilience they have for being able to start a new ...

Thomas helps brands protect their reputations. But as Avril Lavigne once said, 'I don't give a damn about my reputation'.

Introduction Imagine you’ve built or onboarded in your portfolio the perfect software productpowerful, intuitive, and ready ...

Fulfilling this definition will require marketers to ... management of regional / global communication projects, from brand strategy development to sales implementation. Over the last 22 years ...

The recent earnings reports for Chili’s and McDonald’s highlight the shifting dynamics in the restaurant industry. While ...

In a rare interview, the Apple-owned headphone maker’s global marketing boss, Chris Thorne, reveals to The Drum a powerful ad ...

But MicroStrategy’s recent decision to rebrand to Strategy is a stroke of genius, and you could argue it’s long overdue. This ...

Developing your global strategic brand and tactical plan is ... how external stakeholders define brand value, and the importance of communicating brand value in a relevant, compelling and ...

Brands and politics are a bad match. Politicians win with one more vote, so divide-and-conquer is a good strategy. Brands ...

Dobbs emphasis on the women’s vote didn’t help the party among women—and it may have affirmatively alienated millions of men.