With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

Small business owners are known as risk takers due to the passion and resilience they have for being able to start a new ...

Introduction Imagine you’ve built or onboarded in your portfolio the perfect software productpowerful, intuitive, and ready ...

Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated history of working in both institutional and retail environments, from broker-dealers ...

Learn how to build a brand that stands out with empathy, authenticity, and innovation. A complete guide to modern branding ...

Fulfilling this definition will require marketers to ... management of regional / global communication projects, from brand strategy development to sales implementation. Over the last 22 years ...

Dylan Sprouse's twin, Cole, snapped his brother and Barbara Palvin for the new "Dress to Express" Spring 2025 campaign from ...

But MicroStrategy’s recent decision to rebrand to Strategy is a stroke of genius, and you could argue it’s long overdue. This ...

Developing your global strategic brand and tactical plan is ... how external stakeholders define brand value, and the importance of communicating brand value in a relevant, compelling and ...

Brands and politics are a bad match. Politicians win with one more vote, so divide-and-conquer is a good strategy. Brands ...

Competitor analysis tools are integral to staying ahead in any market, providing crucial data and insight about the market and your competitors’ successes and failures.