Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why these differences matter and which marketing strategies work best for ...

Adoption is in the early stages, but that’s no time to be caught napping, especially considering how AI can make a difference ... across sales, marketing, strategy and customer success functions ...

and making sales. Together, the two approaches play a significant role in a company's overarching marketing strategy. Although they must operate in concert, branding and direct response are not alike.

Omnichannel vs multichannel While it might seem like omnichannel and multichannel could be interchangeable terms, there are key differences ... understand marketing and sales strategy.