In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

"done-for-you" services over adding new tools to their tech stack. The post B2B marketers want results, not more technology ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

Influencer marketing is now a game-changer for brands. Kantar's Influencer Playbook helps brands evaluate influencer ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each ...

• First, determine your ideal volume of leads. To hit your target, work backward to find the number of deals needed based on your average deal size and win rate. This will show the level of ...

Identable's all-in-one AI platform streamlines SEO, content, and lead-gen into a powerful organic marketing engine for fast, ...

Timothy Cofer; Chief Executive Officer, Director; Keurig Dr Pepper Inc Sudhanshu Priyadarshi; Chief Financial Officer, President - International; Keurig Dr Pepper Inc Good morning, ladies and ...

Influencer ads outperform other digital ad formats in driving short-term sales with a 57% chance of driving immediate impact but are less effective in building long-term brand equity.

The right tools can be the difference between quick-and-ease or nightmarish-and-terrible. We run down some of the brands that ...

Kantar has launched ‘The Influencer Playbook’ a report helping brands to evaluate and benchmark influencer campaigns against cross-format digital ads and influencer peer groups. It also explores key ...