Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely different streams ... the bottom of the sales funnel, dealing with prospects ...

The rise of performance marketing and shoppable ads is pushing brands, especially direct-to-consumer brands, into depending on social and e-commerce platforms for sales. It’s been a game-changer ...

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

Can SEO bring customers? Is CRO more important? Get answers and actionable strategies to maximize your digital marketing results.

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

Influencer marketing is now a game-changer for brands. Kantar's Influencer Playbook helps brands evaluate influencer ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each ...

However, a significant gap remains between ... marketing mix. "Our partnership with AdRoll empowers advertisers with daily brand lift insights, enabling them to measure the true upper-funnel ...