Marketing should be a cyclical process where ... But only by completing the full cycle will we make our project truly results-orientated, our message truly bespoke, and our communication fully ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

It can also make your sales, marketing, and customer support more effective. Regular benchmark-setting in those arenas will clarify what your business goals need to be in each phase of your agency's ...

“A challenge mobile has put upon retailers is the unwanted availability of information—particularly competitive pricing or offering,” said Shuli Lowy, marketing director at Ping ...

Thus, repeating the cycle. Map your lead sources ... Block off specific hours for marketing and sales tasks—whether it’s writing follow-up emails, scheduling demos, or doing targeted outreach.

If you want to better engage your buyers and reduce your sales cycle, now is the time to start personalizing your B2B marketing program. Shira Abel has 25+ years of experience leading strategic ...