Influencer marketing is expected to reach $24 billion by the end of ... creators and brands how influencer content impacts purchase decisions throughout the funnel. Often, niche influencers are at the ...

“Influencer marketing always used to be essentially the top-of-funnel, where you can drive awareness around products and services,” Erwin said. “So affiliate commerce, where creators create ...

Influencer marketing is expected to reach $24 billion ... how influencer content impacts purchase decisions throughout the funnel. Often, niche influencers are at the forefront of new product ...