Children's art absolutely has a place in home decor and can add a welcome personal touch, said Esther Sadowsky, owner of Charm & Whimsy, an interior-design firm in Jersey City, N.J.

It was while Puglisi was drawing with her children that she came up with the idea for Whimsy*Woo. "We tried lots of names, rhyming it with monkey moo, which is what I call my kids," she said.