Other photos of the Lace Bodycon Dress, which sells for 50 pounds or about $77, show that it comes in only four color combinations: royal blue and black, red and black, white and black and pink ...

The beach cover-up dress is wrapped in an orange-peel pattern that features light pink, yellow, and tangerine orange hues all throughout. Wear it with a white one-piece swimsuit to create a ...

Normally, people use reference points and surrounding context to perceive colors and they unknowingly will filter out the blue or yellow-hued lighting. However, the photo of the dress had no ...

In this case, however, the lighting on the dress is such that different people’s brains are filtering the light in different ways, correcting the image to be white and gold or blue and black.

Of those surveyed, 57 percent described the dress as blue/black, 30 percent described it as white/gold, 11 percent as blue/brown and 2 percent as something else.

White and gold? Or blue and black? Dress pic spawns social media dust-up. — -- It's the dress that broke the Internet. An overexposed image of a $77 dress has spawned millions of social media ...

The problem was this: Roughly three-fourths of people swore the dress was white and gold, according to BuzzFeed polling.. But everyone else said, by God, that dress was blue.