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ShopMy already connects followers to creators’ recommendations on social media. Now, it wants people to shop its platform ...

For our Question of the Week, we asked the social media folks of adland to share the strategies they use to hand.

Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

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American culture is fragmented. But as soon as it starts getting warm, our craving for some kind of shared phenomenon — ...

This article explores important facts about digital marketing and effective strategies that can really help businesses ...

Marketers must recognise the economic power and vibrant lifestyles of the 60+ demographic, as they represent a valuable, ...

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

American Eagle’s new denim campaign featuring actor Sydney Sweeney has sparked backlash over a “genes" pun. Here’s what’s ...