Willingness to pay is a complicated concept to begin with. And when prices are all over the place, it’s an irrelevant one. Salespeople Are Trying To Survive In A Dysfunctional System.

And for good reason – consumers want fresh and often are willing to pay more for it, according to Deloitte. Of the 2,000 US consumers Deloitte surveyed in July, 91% say fresh food makes them ...

Michael Ryan, finance expert and founder of MichaelRyanMoney.com, told Newsweek: "The decline in Gen Z's willingness to pay green premiums reflects the harsh economic realities this generation faces.

Timo Jahae, Ourania Tremma, Luís Kluwe Aguiar, Factors affecting consumers’ perception and willingness to pay for Fairtrade bananas during a cost-of-living crisis, Journal of Fair Trade, Vol. 4, No. 2 ...

Aging population: Public willingness to pay for healthcare hinges on perceived benefits and risks. ScienceDaily. Retrieved July 12, 2025 from www.sciencedaily.com / releases / 2024 / 08 ...

A survey of 1,797 residents was used to determine the willingness to pay for low-carbon residential heating in the Netherlands. On average, respondents were willing to pay a premium of 33% for ...

Michael Ryan, finance expert and founder of MichaelRyanMoney.com, told Newsweek: "The decline in Gen Z's willingness to pay green premiums reflects the harsh economic realities this generation faces.