A winter storm warning is in effect for Sheboygan and Fond du Lac counties until 6 p.m. on Monday. A winter weather advisory ...

MADISON (WLUK) -- Looking for a unique way to explore the fall colors? Travel Wisconsin has made improvements this season to make it easier for travelers to plan fall getaways with the changing colors ...

Though it's quite small and light on creature comforts, this village in Wisconsin offers easy access to miles of trails for ...

MADISON, Wis. - Travel Wisconsin launched its 2022 summer campaign, "Here’s to Those Who Wisconsin" on Monday. The new campaign highlights Wisconsin’s spirited and celebratory nature, encouraging ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

Zoom into warm memories during a trip to a Wisconsin ski hill. Wisconsin is tied for the third-most ski areas in the country, offering slopes ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

Two Wisconsin resorts and one Wisconsin tour company have been named among the world's best by Travel + Leisure magazine. This is the fourth year in a row that American Club has made the list, and the ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

(WLUK) -- New data shows Wisconsin's outdoor recreation industry grew nearly 10% in 2023, breaking the previous year’s record. According to the Outdoor Recreation Satellite Account from the U.S.

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...

Schopp said the Wisconsin State Patrol is focusing on the annual, nationwide Drive Sober or Get Pulled Over campaign. It's a ...