YouTube is rolling out new features designed to help users more easily buy and sell products on its website. On Tuesday, the company announced Shopping Collections, which lets creators curate lineups ...

YouTube is expanding its live shopping feature, joining other platforms in investing in livestream e-commerce amid mixed results. The video platform announced Tuesday that it is partnering with ...

If you're regularly on YouTube, you may already be shopping your favorite content creators' YouTube channels. YouTube Shopping was launched in mid-2023, marking a new chapter in the evolution of ...

YouTube has announced updates to the YouTube Shopping affiliate program to further fuel the thriving video commerce in the ...

Key updates include the introduction of QR codes that let you identify and shop for items in tagged videos, AI-powered ...

YouTube is now giving creators some tools to boost their appeal (and hopefully their income) on TV screens. Those elaborate ...

The video giant is tapping its heavy-hitter creators for live shopping events, hoping to replicate success in international markets and get U.S. consumers hooked. By J. Clara Chan Digital Media Writer ...

YouTube sold merch virtually during the official Coachella livestream event. The platform partnered with the festival to sell exclusive pieces from over a dozen artists. Viewers could purchase the ...

Inside a historic aircraft hangar in Playa Vista, crowds of people gathered on Thursday to browse the latest fashions from handbags to clothing and shoes as they prepared for the holiday shopping ...

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A new report suggests that a YouTube shopping feature is on the way. Google admitted that it is testing a form of tagging products at the moment, but wouldn’t say more. Allegedly, Google might be ...

YouTube announced earlier this year it would begin pilot testing livestream shopping with a handful of select creators. Now, the company is ready for a larger test of its live shopping platform, with ...