Executive director Andi Otto says they reached their $50,000 goal in less than 24 hours. This follows the decision to remove Target from the Twin Cities Pride festival this year because of the company’s announcement to end DEI efforts.

Twin Cities Pride decided to cut ties with Target as a sponsor, which meant losing $50,000 of funding for the year.

The national retail chain Target is scaling back socially progressive policies, including phasing out its diversity and inclusion policies

Twin Cities Pride executive director Andi Otto says the nonprofit made the decision because Target is not standing up “against those who are fighting against us.”

Twin Cities Pride has decided to exclude Target from its annual festival and parade after the retailer’s decision to scale back diversity initiatives. For years, Target has been a visible — and generous — supporter of Pride events in Minneapolis and around the country,

Twin Cities Pride, a Minnesota-based LGBTQ+ organization, is excluding Target from its annual parade after the retailer rolled back its DEI programs. NBC News’ Joe Fryer spoke with Twin Cities Pride executive director Andi Otto about the decision to kick out the long-time sponsor.

We are deeply disappointed in their announcement,” Andi Otto, executive director of Twin Cities Pride, said on social media on Friday. We are committed to continuing conversations with them about the impact it has on our community and those in our community who are their employees.

Twin Cities Pride is blocking one of its long-time partners from festival activities this summer. Less than a week after ending their diversity efforts, Target has been told that it won’t have a presence at the Twin Cities Pride festival and parade.