Bacardi has announced a refresh for its Martini brand, featuring a redesigned bottle, a new marketing campaign, and the ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

Six Bermudian bartenders are to travel to London on Thursday for a six-week training programme at the prestigious European ...

Bacardi, in partnership with the Bermuda Government, has introduced the Hospitality Accelerator Program to upskill local ...

A vibrant and energetic Varsity Cup mascot busted some slick moves in front of an underwhelming crowd that South Africans found very disappointing.

The UK whiskey market, growing at a CAGR of 15.3% (2025-2035), thrives on heritage, innovation, and premiumization. Strong domestic consumption and g ...

Family-owned spirits company, Bacardi is meeting consumer demand for lighter, more premium drinks and evolving drinking ...

Using bold out-of-home and digital placements, the liquor brand has launched its first major campaign, educating consumers ...

Edward Gray-Davies, from Machynlleth, was jailed for 23 months at Swansea Crown Court on Tuesday, February 25. The 39-year-old previously admitted assaulting and strangling his father, Lesley ...