Amazon is making Black Friday shopping smarter with Rufus, its AI assistant that tracks prices and can even buy products automatically when discounts come up.

Amazon has introduced Rufus, an AI assistant that tracks product prices and automatically purchases items when they hit a user's desired price during the Black Friday sales.

Landing on 28 November 2025, Black Friday is now just three weeks away. Each year it gets bigger, better and earlier – we’re ...

Whether you're looking for a PS5 Pro console, a bundle packed with the latest games or a discount on must-have accessories such as the DualSense controller, Black Friday is your chance to find the ...

You can already save big on top-rated Prevention- approved weighted vests, rowing machines, and even Apple watches.

Get 50% off Walmart+ if you sign up by Dec. 2. Get early access to Black Friday deals, free shipping, savings on gas, and ...

Amazon’s early Black Friday deals include Apple Watches, electric toothbrushes, dash cams and more.  Read More ...