A positioning statement is a crisp, comprehensive way to guide someone on how to think about your company. It defines and frames your brand, making it the central organizing structure of your ...

Amazon’s positioning statement form 2001, when the company mostly sold books, is an often-cited example of an effective positioning statement: “ For World Wide Web users who enjoy books ...

5. A Lack of Insight and Lack of an 'Idea' in Your Brand-Positioning Statement Good brand-positioning statements capture an idea that is either based on a unique insight or that resolves an inherent ...

Once you’ve identified your target audience and defined your brand, you can develop your positioning statement. This short, concise statement communicates what your brand is and why it’s ...

Your positioning statement should be specific to what sets you apart from the competition for your core stakeholder groups. Don’t try to appease everyone.

When you’re assembling your positioning, you have to pick the elements that are the most crucial to your brand, including your functional benefit. That’s no easy choice.

With more brand awareness and a stronger position, you'll be better equipped to attract more of your target market, making it easier to capture a larger share than competitors. Seven Steps to Conduct ...

Define your station brand, be 100% sold on it, and then communicate it as often as possible in as many entertaining ways as possible to your listeners, clients, and staff.

Amazon’s positioning statement form 2001, when the company mostly sold books, is an often-cited example of an effective positioning statement: “ For World Wide Web users who enjoy books ...