Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Examples of Corporate Health Care Branding. An effective health care branding strategy should connect with your audience or prospects on an emotional and personal level. The more educational and ...

When a crisis hits, how you communicate it can either preserve trust with consumers or deepen the damage—a clear strategy can ...

DETROIT — Ram Trucks plans to introduce an industry-leading warranty across its 2026 vehicle lineup this year as part of an 18-month turnaround plan for the Stellantis-owned brand. The warranty ...

Famous for simplifying beauty having created a loyal community of brand advocates, REFY Beauty has been on a charge since it was launched by model, influencer and now entrepreneur Jess Hunt in 2020.

SYRACUSE, N.Y., June 16, 2025 /PRNewswire/ — C Speed, a proven provider of advanced, 100% American-made radar and surveillance solutions, and a NewSpring Holdings platform company, today announces a ...

Mindtrip, an AI-powered platform that empowers everyone to travel differently, today announced the integration of its B2B platform, Mindtrip for Business, into Brand USA's new 'America the ...

The primary brand extensions are the university-level colleges, research institutes, and divisions of the university, as well as some presidential and provost leadership areas. These entities have ...

The Army Enterprise Marketing Office (AEMO) is the corporate marketing office for the U.S. Army, responsible for national level marketing campaigns.

MODENA, Italy (Reuters) -Maserati plans to present a new business plan shortly, soon after parent company Stellantis' new CEO Antonio Filosa officially starts in his job later this month, the head ...