Milwaukee Bucks point guard Damian Lillard creates a new signature shoe with an homage to his team, his nickname, and his off ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Adidas announced that it would join forces with Bulgarian tennis star Grigor Dimitrov in a multi-year footwear partnership.

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.