Since the 1880s, the Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.

Lyle's Golden Syrup has defended removing its Christian-inspired Lion logo from its iconic golden syrup in a bid to become more appealing to Gen Z.

British company Tate & Lyle Sugars has unveiled a rebrand of its Lyle's Golden Syrup for the first time since the inception of the sugar syrup brand in the late 19th century.

Lyle’s Golden Syrup has replaced its logo of a dead lion being swarmed by bees with an apparently happier animal and a single bee in its first rebrand since 1883.

Lyle’s Golden Syrup has announced a change to its logo in the first rebrand since 1883. The original design of the logo of a dead lion being swarmed by bees was the idea of the product’s ...

Lyle’s Golden Syrup has replaced its logo of a dead lion being swarmed by bees with an apparently happier animal and a single bee in its first rebrand since 1883.

Lyle’s Golden Syrup has replaced its logo of a dead lion being swarmed by bees with an apparently happier animal and a single bee in its first rebrand since 1883.

The family favourite - Britain's oldest brand - has had a yellow lion on its tin since 1881 INTERNET users have been left traumatised after learning the dark truth about Lyle's Golden Syrup. The ...

Lyle's Golden Syrup has given its lion logo a makeover for the first time since 1883. The new design features a happier-looking lion and a single bee, replacing the previous image of a dead lion ...

Lyle’s Golden Syrup has replaced its logo of a dead lion being swarmed by bees with an apparently happier animal and a single bee in its first rebrand since 1883.