Tanvir A Mishuk worked as case co-author with Philip Kotler. DHAKA, Bangladesh, Jan. 18, 2023 /PRNewswire/ -- Nagad, Bangladesh's favourite mobile financial service provider, has been featured as ...

Critics of capitalism are not in short supply. Most are well-intentioned, but many are badly informed and make their arguments so poorly that capitalism can ignore them. But when the critic is ...

Philip Kotler, widely recognized as the dean of America’s marketing professors, shares his insights on what's next for marketers ... My book, Marketing Management, ...

Professor Kotler has authored 57 books including the most widely used marketing textbook in graduate business schools worldwide, Marketing Management: Analysis, Planning, Implementation and Control.

They also have heightened expectations of business and its potential to improve the world, according to Philip Kotler, the S.C. Johnson & Son Professor of International Marketing, whose 47th book, ...

The book was unveiled at a ceremony jointly organised by Kotler Impact Incorporation, Canada and Northern Education Group in a city hotel on Monday when Dr. Philip Kotler joined virtually.

But in Confronting Capitalism, economist Philip Kotler, revered as a marketing guru by management students and professionals, turns his lens on the way capitalism rolls. And he doesn’t like what he ...

Philip Kotler: When I wrote the book in 1967 it was a reaction to the existing marketing textbooks, which were not decision-oriented. Most of these books would list the five attributes of a good ...

They also have heightened expectations of business and its potential to improve the world, according to Philip Kotler, the S.C. Johnson & Son Professor of International Marketing, whose 47th book, ...

Philip Kotler profoundly influenced the field of marketing with his best-selling 1967 book, Marketing Management. Now in its 15th edition, the text has become the world’s top choice for teaching ...