The "game" challenges people to hold a plastic bag over their head while breathing heavily for up to five minutes, and says those who partake are forcing the World Wildlife Fund (WWF) to donate £ ...

Sick trolls using online forum 4Chan have created a fake online challenge that could KILL internet users. The game challenges people to hold a plastic bag over their head while breathing heavily ...

Following the Kylie Jenner Lips Challenge and the #CharlieCharlieChallenge, Twitter users are being duped into a "charity" stunt that involves them putting plastic bags on their heads and holding ...

The WWF was very quick to make clear the life-threatening internet trend, which was 'designed to kill' by sick trolls, has no connection with them ...