The AI-powered project includes a short film based on the Bhagavad Gita and forms part of a 100-title mythological slate ...

New Delhi: HUL announced on July 10 that Rohit Jawa was moving out and Priya Nair was taking charge, but Harsh Goenka had ...

The partnership covers website optimisation, performance marketing, social commerce, and AI-based personalisation to ...

Arun Narayan, currently leading the company’s Tanishq India business responsible for retail, marketing and merchandising, ...

Sood will report to Joonsu Cho, Chief Sales Officer at Kia India, and will be responsible for overseeing the company's ...

BestMediaInfo.com uncovers JioStar’s premium sponsorship plans as Smriti Irani’s ‘Kyunki Saas Bhi Kabhi Bahu Thi’ returns to ...

For attention to be more than a trendy stand-in for engagement, marketers must link it directly to actions and outcomes.

Conceptualised by DDB Mudra, the campaign categorises customers into playful ‘Fries personalities’ while supporting a ...

Advertisers using broad-match campaigns will automatically be eligible to have their ads displayed, offering brands a chance ...

Marketers adopt cookie-free strategies and push for transparency as quality inventory takes priority in open web programmatic ...

The collaboration features Bumrah in a new campaign for the Golf GTI, focusing on themes of control, consistency and ...

The brand’s association with NEUFC builds on its global football push, including recent tie-ups with Botafogo and Charlton ...