Social impact – is it a marketing sideshow, virtue signalling or a value creator? Alan Tyrrell writes ‘Greenwashing’, ‘virtue signalling’, ‘cheque book charity’, and any number of other negative ...

Creative agency Boys+Girls has launched a new campaign showing how An Post’s network can connect a community of  strangers to make a young boy happy. The commercial marks the roll out of the company’s ...

Digital advertising spend in Ireland grew by 11 per cent last year to exceed €1 billion for the first time, figures released by the Internet Advertising Bureau (IAB) indicate. Total digital ad spend ...

Ipsos B&A, the Institute of Advertising Practitioners (IAPI) and the Association of Advertisers in Ireland (AAI) are to co-host a seminar on a social media study entitled ‘Unleashing the power of ...