OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...

AI search is growing, but SEO fundamentals still drive most traffic

AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform ...

Google adds Maps to Demand Gen channel controls

Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone ...

Google lowers audience size limits across Ads

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Google expands Performance Max channel reporting to MCCs

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

Why Google is deleting reviews at record levels

Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.

Ryan Garrow

Ryan Garrow is the Director of Partnerships and Client Solutions at Logical Position (LP), an Inc. 500 digital agency, ...

Lavall Chichester

Lavall Chichester is the EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media, who acquired his Growth Skills ...