From there, Jon defines content dysmorphia and thought theatre, and explains how these play out in today’s marketing landscape. Jon also considers the role of AI in an increasingly sceptical climate, ...

In this blog, Stefano Iacono from 6sense breaks down how account-based qualification can contribute towards your competitive ...

Ecommerce is booming in the consumer sector, but where B2C has trodden, should B2B follow? Things are a little more complex in the business space as Claire Weekes discovers Ecommerce has been on the ...

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr. ABM & demand generation, Data and Insights, Strategy ...

Inspired by Forrester’s recent 2026 predictions, I wanted to reflect on what we’re seeing at Green Hat and share my own view on what will define B2B growth next year in APAC. In 2026, I believe B2B ...

Welcome to the second edition of our Commercial Marketer Skill Series in association with FunnelFuel, where we explore the capabilities marketing leaders need to develop in order to become true ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

At B2B Marketing, we believe that becoming the commercial marketer is imperative to success. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about the ...