After a consumer survey, supplement brand Thorne launches a new marketing campaign that focuses on the brand’s ...

Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged ...

Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to ...

How an AI-generated Bigfoot named Yeti Boo went viral and evolved into a brand-backed AI content studio blending humor and ...

Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto repair and dental care, has hired marketing veteran Shahar Scott as its first ...

AMC Networks’ new Silicon Valley drama “The Audacity” will have its world premiere this weekend at SXSW. It follows a sneak peak of the series in January at CES. We spoke to AMC Networks' CMO Kim ...

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers ...

We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s leaning into a “One Hallmark” approach that makes Hallmark Media a more ...

Marketers keep framing AI as the next revolution, but AI isn’t rewriting the rules. It’s auditing whether you ever followed them. For the past 20 years, marketing has evolved through waves of ...

The chief marketing officers from apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler agree: Taglines have an important place in marketing. A ...

Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of Marketing shares the highlights and strategy behind the campaign. National ...