Agentic AI momentum builds. NICE's CXone Mpower was included in 100% of large AI deals, automating entire workflows from ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

Leading enterprise firms and SaaS providers now recognize that measuring CX requires a 360° lens and real-time insight. They ...

AI-powered RCS Messaging Platform delivers interactive, conversational fan experience across Verizon, T-Mobile and AT&T networks Strategic partnership represents the first time a business has deployed ...

Businesses are increasingly integrating advanced technologies to transform their operations and unify their communications ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

New ‘Flex Credits’ pricing model enables businesses to scale AI-powered digital labor to every employee, department, and process SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the global ...

CMSWire’s State of Digital Customer Experience 2025 report unpacked: real ROI drivers behind AI, personalization and customer ...

Forecast marketing outcomes with accuracy, and these predictive models and tools turn raw data into actionable insights.

Forget rearview metrics—chief data officers are using predictive analytics to steer goal-setting with real-time, ...

When service quality, tone or responsiveness varies between a brand’s app, its store, and its contact center, trust erodes ...

CMOs face rising ROI pressure, tech skill gaps and AI disruption. Here's what 500+ marketing leaders revealed in our 2025 State of the CMO Report.