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More than 40% of B2B deals stall due to internal misalignment within buying groups, according to a new report by LinkedIn and Edelman. A key factor behind the slowdown? Hidden buyers, internal ...

Film director Blair Vermette has captured the attention of adidas fans, creatives and brands with his new speculative ad. The speculative ad, created entirely by artificial intelligence (AI), promoted ...

Bill Bernbach once said creativity was the most powerful force in business. As Omnicom and Interpublic Group move closer to finalising their US$13.5 billion merger, market forces may yet prove him ...

AI has become a consumer expectation in eCommerce with 81% of shoppers in Asia Pacific wanting retailers to offer AI-powered features. This includes features such as visual try-ons, voice search and ...

Coca-Cola is taking another shot at AI-generated holiday ads after last year's campaign was criticised for its poor execution and for stoking fears about AI replacing creative jobs. As compared to the ...

Lululemon has responded to founder Chip Wilson's recent criticism of the brand which was made public through a paid ad placement in the Wall Street Journal. The brand has come out to state that the ...

The creative industry is at a pivotal moment. As 2026 approaches, agencies and brands face unprecedented opportunities and challenges from rapid technological advances, shifting audience expectations, ...

In the competitive world of food and beverage, two giants are proving that collaboration can be just as powerful as competition. OREO and Coca-Cola, two iconic brands in their own right, have recently ...

French luxury brand Longchamp has promoted Vincent Ciret (pictured) as customer experience and eCommerce director for APAC and Japan. According to his LinkedIn, Ciret will be responsible for eCommerce ...

Google DeepMind is expanding its footprint in Asia Pacific with a new AI research lab in Singapore, a move that builds on the government’s push to accelerate AI adoption through its National AI ...