Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the ...

Pantone has unveiled its Colour of the Year for 2026: PANTONE 11-4201 Cloud Dancer, a soft, airy white that’s all about calm, clarity, and a gentle reset. Imagine a colour that feels like a deep ...

Publicis Groupe’s long game in data, AI and creator economy integrations is paying off, said Amrita Randhawa, CEO for Singapore and Southeast Asia, as she outlined how the region is shaping the ...

For marketers, the “last mile of marketing” has expanded into a complex and “channel-less” puzzle. The customer journey is no longer linear, but a web of online research, in-store browsing, and ...

Hong Kong Jockey Club (HKJC)'s head of brand and digital marketing channels Florian Jungbauer (pictured) has departed to launch his own venture Revamont, aimed at redefining bespoke luxury travel for ...

One of Hollywood’s most iconic film and television studios is set to be absorbed by the world’s largest streaming platform, after Netflix struck an agreement to acquire Warner Bros. in a US$82.7 ...

Standard Chartered has rolled out the second phase of its “Now’s your time for wealth” campaign, putting its chief investment office (CIO) at the centre of its regional wealth narrative. The latest ...

Global advertising spend is on track to pass US$1 trillion for the first time in 2026, according to dentsu’s December 2025 Global Ad Spend Forecast. The projected 5.1% rise outpaces the expected 3.1% ...

Maybank Singapore has appointed Ampersand Advisory Singapore to handle PR duties, MARKETING-INTERACTIVE understands. The move follows a PR pitch conducted earlier this year. The scope is understood to ...

Artificial intelligence is no longer a distant possibility. In 2025, it is reshaping marketing, media, and creative industries with applications that go beyond automation, from autonomous ...

The global advertising revenue is expected to grow by 8.8% in 2025, reaching US$1.14 trillion, with a 7.1% growth projected for 2026, according to a report by WPP. Titled “This year next year”, the ...

Perplexity has partnered with global football superstar Cristiano Ronaldo to launch an interactive CR7 experience on the AI answer engine, unveiling his personal archive and previously unseen images.