OpenAI's Sora and Meta's Vibes gave the world its first real glimpse of what a "synthetic scroll" might look like: feeds filled with machine-made, perfectly personalized video content. The reaction ...

Google Ads is the leading online advertising platform for placing ads on search engine results pages (SERPs). Google Ads works the same way as an auction would. If you're looking to use Google for ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

It's been called "selling the invisible"—delivering intangible services as a core "product" offering. Law firms, management consultants, IT services and telecom providers, architectural groups, ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

The need to constantly put yourself out there and engage on social media can be an introvert's nightmare. So, what can you do to have an impact while maintaining your equilibrium? An infographic ...

B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.

Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus. The 2019 State of Email Workflows report was based on data from a survey of more than 3,000 ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network. The 2024 Global Marketing Jobs Outlook was based on ...

Some 61% of Fortune 500 CEOs had no social media presence at all in 2015, which is actually an improvement from the 68% of CEOs with no social presence in 2014, according to a recent report from ...

The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...