Demand Generation - How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in ...

Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing ...

AI agents are transforming how businesses operate by automating tasks, adapting to workflows, and enhancing productivity across teams.

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI aims to turn ChatGPT into a life-integrated AI super assistant. A leaked OpenAI strategy document ...

User-generated content (UGC) can help marketers achieve success in a range of ways, including by establishing authenticity and making ads more memorable. That's according to an infographic (below) ...

George B. Thomas is a marketer, video Jedi, and HubSpot certified trainer with 25+ years of sales and marketing experience. George is owner and HubSpot Helper at georgebthomas.com.He has a ...

B2B marketers say economic uncertainty is the top challenge they're facing with driving pipeline growth this year. That's according to a recent Pipeline360 survey of 500 B2B revenue marketers from ...

Marketers are experiencing a burnout crisis. Marketing Week's 2025 Career & Salary Survey found that in the past year, 58% of marketers surveyed have felt overwhelmed, 56.1% have felt undervalued, and ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...