AdLift has secured the SEO and content marketing mandate for AGEasy by Antara, a lifestyle and healthcare brand under the Max ...
The mandate covers digital strategy, creative, social media and brand storytelling, with the agency rolling out CookieMan ...
After a nine-month review, JLR edged out Accenture Song and Omnicom, entering exclusivity with WPP Media for marketing across its four core brands.
As a part of the campaign, ABSLMF connects SIPs and SWPs to everyday life, showing how disciplined investing can support both ...
It launched a campaign featuring Joshua for its appliance series, including washing machines, also marking the K-pop singer’s ...
Coca-Cola’s Christmas ads evolved from hand-drawn art and crafted animation to digitally produced films and, more recently, ...
It has kept its $30-per-share cash offer for all WBD shares, while Larry Ellison agreed not to revoke the Ellison family ...
As part of the deal, the brand rolled out limited-edition bundles, while Shroff will join initiatives focused on nutrition ...
The campaign was designed to position cakes as experience-led purchases rather than routine celebration add-ons, responding ...
The risk has increased with ChatGPT Atlas’ agent mode, which lets the AI view webpages and perform actions like clicking ...
As gifting becomes more intentional, IGP’s Tarun Joshi explains why Christmas advertising is shedding clichés to focus on ...
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