AI and DCO can help marketers realize hyper-personalization... or iterate towards a mean. James Dutton at IPG Mediabrands explains how to get the most from creative technology. O2’s innovative ...

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How do you balance creative instinct with AI-powered precision? That’s the question KitKat’s global head of marketing and communications, Wael Jabi, and Kantar’s global creative and media lead, Duncan ...

The Brazilian agency’s Creative Data Grand Prix win has been withdrawn after it was found that AI-generated and manipulated ...

Cola’s AR-powered Star Wars collectibles to Hinge’s brutally honest breakup and Toad&Co’s human–toad romance, this week’s ...

Women’s basketball is entering the spotlight at the same time as new legislation empowers athletes to connect with fans.

When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack ...

“Ronnie Pickering is internet folklore,” said Misha Metcalfe, brand director at Itsu grocery. “The stars aligned, it’s been ...

As Persons’s CEO tenure began, Grey was moved out of AKQA and into Ogilvy. It was framed simply as a way to “realign ...

Run clubs offer interesting lessons to marketers, says Helena Bush at adm Group. Here’s what brands can learn about keeping ...

From Mother’s sleepless Ikea pitch to launching ‘Here come the girls’ for Boots, Mark Harrison’s career has been shaped by ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...