Deion Sanders’ arrival as head coach of the Colorado Buffaloes marked a transformative era, propelling the university to unprecedented financial success in the 2024 fiscal year. The University of Colorado reported record-breaking ticket and merchandise sales,

The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" Sanders' lasting impact.

Deion Sanders had to set the record straight about his and television personality Rocsi Diaz’s friendship during a recent installment of their “We Got Time Today” talk show.

Also in attendance for a portion of the meeting — though unexpected and only via FaceTime — was the quarterback’s father, Deion Sanders. The Titans, who have the first overall pick, met with Sanders for 45 minutes. The meeting also included a surprise FaceTime call from Shedeur’s father, Buffaloes coach Deion Sanders.

Dallas Cowboys owner Jerry Jones revealed that he did speak with Deion Sanders in a phone call this offseason, but that the conversation wasn’t about the team’s

Billionaire superstar and business woman, Rihanna, recently signed Shelomi Sanders, the daughter of Deion Sanders, to a name, image, and likeness (NIL) deal. Shelomi will be a brand ambassador for Rihanna's popular lingerie line,

Jones said after introducing Brian Schottenheimer as the Cowboys' head coach that he only talked with Sanders.

Former Dallas Cowboys star Michael Irvin believes Jerry Jones made a mistake by not hiring Deion Sanders as the team's next head coach. The Cowboys

“We lost an opportunity here,” Irvin said. “I was pushing for Deion Sanders to be the next coach. And I still stand ten toes down on that push.” Irvin isn’t happy that the Cowboys will be sitting at home watching a couple of division rivals compete for a spot in the Super Bowl.

Though it dominated the news cycle for quite some time after they split with Mike McCarthy, Deion Sanders was never actually a serious candidate for the Dallas Cowboys job.