By making the most of data-driven metrics and diagnostic tools, companies can create a more efficient and effective sales ...

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

The head of marketing tells Tim Healey why charity marketers must think like commercial brands, embrace risk and never lose ...

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

The principles that guide your personal decisions should extend to how you prioritize customer needs. I’ve found that ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V.

Less than one in three marketers report having influence over their brand’s distribution strategy, despite place being a crucial part of the 4Ps. The 4Ps of product, price, place, and promotion are ...

Marketing Policy & Strategy. Values-driven, morally compliant marketing programs are essential for maintaining an ethical company culture. It's not enough for a business to assume that a strong ...

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...