Deloitte launched an agentic AI platform it says will reduce costs by 25%, but questions remain about how its workforce will ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

Assessing an offer proposal without one or the other risks leaving companies exposed to bidders seeking to acquire UK plcs on ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

An India-based chemical manufacturing firm, Vasudha Pharma Chem Limited, and its high-level employees face charges in a US ...

An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...