The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.

In this post, we share insights from a panel discussion with CPG industry experts, Cristina Marinucci (Mondelez) and Melda ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

As marketers, we just know — in our hearts and in our guts — that physically being in a store and having the opportunity to ...