The 7Ps apparently started off (according to wikipedia) as a British Military adage. I didn’t, actually, know that until I started writing this blog today and googled “prior proper preparation”.

But its sale to Warren Buffett’s Berkshire Hathaway at the beginning of 2016 brought with it an opportunity for the business to redefine the brand around seven key values, or the ‘7Ps’, as Tatiana ...