In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

AT&T ( No. 37 on the Fortune 500) illustrates how finance and marketing can work together to support business expansion. I sat down with Pascal Desroches, AT&T’s senior EVP and CFO, and Kellyn Smith ...

The Colombian star talks about reconnecting with his early sound, learning to forgive, and making salsa with Gilberto Santa Rosa.

Three things every marketing leader should know about winning with AI today.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Recent studies on how to sell healthy food also revealed a way for all of us to eat better without even thinking about it.

The Growth Dilemma is about how to manage relationships between customer segments. As brands grow and attract new customers, ...

At PepsiCo, Mark Kirkham oversees iconic brands including Pepsi, Gatorade, Mountain Dew, and the company’s partnership with ...

Story update I: Cooper Kupp obviously did not make a decision on Thursday night, and The Athletic's Dianna Russini has reported the Broncos are not pursuing Kupp. We know Kupp wasinterested in ...