The seniors group's magazine is trying to appeal to varying generations of (ssshhh) older people. AARP's revamped magazine attempts hip without the replacement - Los Angeles Times ...

AARP Media earns $174 million+ (print/digital) in media-based ad revs, according to public filings. That's due to two pubs: 'AARP the Magazine' and 'The Bulletin.' ...

Although I believe AARP Magazine editor Steve Slon has done a great job of revamping the magazine to make it more interesting, I also noticed his comment that he distrusts "boomer experts." ...

Because AARP serves a specific demographic – people over 50 – the magazine has long understood just how valuable it was to provide advertisers with a segmented audience. But within that age bracket, ...

AARP The Magazine - 03/19/2009. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more.

In a TV spot called “It Shows,” House Majority Political Action Committee quoted AARP while criticizing Pete Sessions’ record on healthcare, but the AARP says the use of its name was ...

The lowly state of traditional magazine publishing isn’t news, though the dire industry activity of recent months seems to resound to the steady beat of nails pounded into coffins. Why else ...